Why Your Newsletter Click Rate Is Inflated by Email Scanners
Email security scanners click links before your readers do. Here’s how that distorts click rates, how to spot it, and what to do about it.
Read the postBlogNotes on hearing your readers.
How to Get Feedback From Newsletter Readers (Without a Survey)
Surveys get ignored and replies come from the same few people. Here’s how to get honest, regular feedback from newsletter readers.
Introducing IssuePulse: One-Click Feedback for Newsletters
IssuePulse v1.0.0 is live. Paste feedback links into your newsletter footer and every reader click becomes a vote you can read.